MKT 271 - Consumer Behavior

(3 credits) Examines the various influences affecting consumer buying behavior before, during, and after product purchase. Describes personal, societal, cultural, environmental, group, and economic determinants on consumer buying.

Prerequisite(s): Student must be eligible for ENG 111 or ENG 111/EDE 11

Lecture: 3 hours per week
When Offered - fall only